Marketing · Tonight build
Build your own SurveyMonkey
Ask clear questions. Get a table. Make a decision. SurveyMonkey charges $39–$75 per person per month — that’s $468–$900 a year per person — for something you can replace with focused software of your own. Here is the honest scope, the honest timeline, and the exact prompt to hand your coding agent.
Who this replacement is for
This build targets a team running occasional customer or employee surveys. The goal: publish branded surveys and summarize responses without learning a research platform. If you need more than that, keep paying — the point of building it yourself is owning a tool shaped exactly like your workflow, not re-implementing a venture-funded roadmap.
How long it actually takes
One number would be a lie, so here are three. Each tier is a real, usable product — pick the one that matches how much of SurveyMonkey you actually use.
| Estimate | What you get |
|---|---|
| 4 hours | question form, response table, csv export |
| 12 hours | skip logic, nps, charts, shareable results |
| 1 month+ | respondent panels, quotas, statistical analysis, enterprise compliance — the part you should probably skip |
What a minimal SurveyMonkey alternative needs
- single choice, multiple choice, scale, NPS, and free-text questions
- intro, sections, required questions, and simple skip logic
- anonymous or identified response mode
- response table, completion rate, and per-question charts
- CSV export and a shareable read-only results link
Data model
Survey, Question, Choice, Response, Answer
Integrations
email invitation links
Capability context
Astro, HTMX, D1
The guardrail
Make anonymity truthful: never quietly attach identity to anonymous responses.
Deliberate non-goals
Do not build panel recruitment, advanced statistical analysis, quotas, or payment collection.
The complete build prompt
Copy this into your coding agent of choice. It is scoped for a useful v1 — journeys, screens, business rules, data model, security, tests, and acceptance scenarios included. Pick your stack:
You are building a production-ready software product named “Askit”, a deliberately focused alternative to SurveyMonkey. Build a complete, usable vertical slice—not a landing page, static mockup, or disconnected collection of components. WORKING AGREEMENT Before writing implementation code, produce a short technical plan that names the routes or pages, server actions or endpoints, data tables, important state transitions, authorization boundaries, background jobs, and external adapters. Resolve contradictions in favor of the narrow audience and non-goals below. Prefer a small, legible architecture over speculative abstraction, but do not omit persistence, validation, error handling, or tests. PRODUCT BRIEF Primary user: a team running occasional customer or employee surveys. Primary outcome: publish branded surveys and summarize responses without learning a research platform. Product principle: optimize the exact workflow below instead of copying the full breadth of SurveyMonkey. A first-time user should understand what to do from the interface itself, without a tour or documentation. END-TO-END USER JOURNEYS Implement all of these flows through the real interface and persistent data layer: 1. The researcher creates a survey, adds sections and supported question types, configures required fields and forward-only skip logic, previews both response modes, and publishes a stable link. 2. A respondent opens the link, gives consent where required, completes the applicable sections, sees inline validation, submits once, and receives the configured completion message. 3. The researcher filters completed and partial responses, reviews per-question charts and free text, exports safe CSV, and shares a revocable read-only results link. SCREENS AND INFORMATION ARCHITECTURE Build these as coherent responsive views. Each screen must specify its primary action, secondary actions, visible status, validation feedback, empty state, loading or pending state, success confirmation, and recoverable failure state. 1. Survey list: draft, open, and closed states, response and completion counts, last response, duplicate, edit, share, results, and close actions. 2. Builder: section and question outline, question-type settings, choices, required toggle, skip-rule summary, branding, anonymous or identified mode, and live preview. 3. Public survey: intro and privacy statement, section progress, accessible question controls, back and next actions, validation, resume behavior, and completion state. 4. Results: response table, completion funnel, per-question charts, NPS calculation, free-text view, filters, CSV export, and share-link controls. CORE CAPABILITIES 1. single choice, multiple choice, scale, NPS, and free-text questions 2. intro, sections, required questions, and simple skip logic 3. anonymous or identified response mode 4. response table, completion rate, and per-question charts 5. CSV export and a shareable read-only results link DETAILED BEHAVIOR AND BUSINESS RULES Treat these as server-enforced product requirements, not interface suggestions: 1. Publish an immutable survey version and attach every response to it so later edits cannot reinterpret historical choices, sections, or skipped questions. 2. Validate skip logic before publishing: destinations must exist later in the survey, loops are forbidden, and hidden required questions do not block submission. 3. In anonymous mode store no invitation identity, email, IP-derived identity, or hidden correlation field with the response; explain any abuse-prevention limits honestly. 4. Use a stable submission token to prevent duplicate final submissions, validate all answers server-side, limit free-text length, and escape spreadsheet formulas in exports. DATA MODEL AND LIFECYCLE Design a small relational schema centered on Survey, Question, Choice, Response, Answer. Before implementing it, document: 1. Each table’s purpose, primary key, ownership or tenant boundary, timestamps, status fields, and important attributes. 2. Foreign keys, uniqueness constraints, check constraints, indexes needed by the named screens, and transaction boundaries for multi-record changes. 3. The allowed lifecycle or state transitions, who may trigger each transition, which transitions are terminal or reversible, and what audit history must remain immutable. 4. Archive, retention, and deletion behavior, including what happens to dependent records and external files. 5. Idempotency strategy for submissions, jobs, imports, notifications, webhooks, or retries where applicable. Use migrations rather than ad-hoc schema creation. Store time instants consistently and retain named timezone context whenever local schedules or dates matter. Never rely on a counter, disabled button, or client-side check to preserve a business invariant. USERS, AUTHENTICATION, AND PERMISSIONS Implement only the roles required by the stated audience. Make the ownership and visibility model explicit before coding. Enforce authorization in every server-side query and mutation, including search, exports, attachments, live updates, and guessed URLs—not merely by hiding controls. Use secure session defaults, protect state-changing requests, and provide an understandable signed-out, expired-session, and forbidden state. Seed distinct users when multiple roles are required so permissions can be demonstrated and tested. INTERACTION AND VISUAL DIRECTION The product should feel fast, calm, focused, and credible rather than like a generic admin template. Use a clear visual hierarchy, restrained color, readable typography, generous hit targets, and consistent placement for primary actions. Start with server-rendered HTML and progressively enhance only the interactions that benefit from it. The core workflow must remain understandable if enhancement fails. Start with server-rendered Astro pages and ordinary HTML forms. Use HTMX for form submissions, partial navigation, and server-driven updates, then Alpine.js only for small local browser state. The core workflow must remain understandable if either enhancement layer fails. Design mobile layouts intentionally instead of simply stacking desktop panels. Support keyboard navigation, visible focus, semantic landmarks, explicit labels, useful page titles, reduced-motion preferences, and screen-reader announcements for asynchronous results. Never use color alone to communicate state. Destructive actions require clear scope and confirmation; safe repeated actions should be idempotent. TECHNICAL DIRECTION Build this version with the AHA stack: Astro for routing, layouts, and server-rendered pages; HTMX for interactions that benefit from HTML fragment responses; and Alpine.js for small, local interface state. Prefer Cloudflare D1 for relational persistence, R2 for object storage, Workers for server endpoints and scheduled work, Durable Objects only for coordinated real-time state, and Workflows or Queues for durable background jobs—but only when the product requirements call for them. Keep domain rules in testable server-side modules instead of route handlers or UI components. Separate persistence, external providers, and background work behind small interfaces without building a framework. Prefer ordinary HTML forms and URLs for durable navigation; use optimistic interaction only when failure can be reconciled clearly. The product brief currently identifies Astro, HTMX, D1 as capability context. Preserve any required native, browser-only, edge, storage, real-time, or background-processing capability through a narrow adapter appropriate to the selected framework. If the core workflow genuinely requires native or browser APIs, keep that runtime as the primary execution surface rather than simulating inaccessible capabilities or inventing an unnecessary web surface. Integrate with email invitation links. For every integration: - List required environment variables in an .env.example without real secrets. - Add a small adapter with timeouts, normalized errors, and a deterministic local fake or development path. - Verify inbound signatures and deduplicate provider events where supported. - Keep credentials server-side, encrypt long-lived provider tokens at rest, and redact secrets and sensitive payloads from logs. - Define retry, backoff, and idempotency behavior for any side effect that can be repeated. SECURITY AND PRIVACY Make anonymity truthful: never quietly attach identity to anonymous responses. Validate, normalize, and length-limit all untrusted input on the server. Escape rendered content by default, sanitize any intentionally accepted markup, rate-limit public or abuse-prone actions, and use private object storage plus short-lived authorized URLs for sensitive files. Collect the minimum personal data necessary for the named workflow. Document retention and deletion behavior. Add specific protections for the riskier surfaces in this app, such as uploads, redirects, outbound requests, email delivery, OAuth, webhooks, CSV import or export, and real-time connections. ACCEPTANCE SCENARIOS Automate these app-specific scenarios at the most appropriate level: 1. Given an answer that triggers a section skip, the respondent bypasses irrelevant required questions and the response records the actual version and path taken. 2. Given an anonymous survey opened through an invitation, the submitted response cannot be joined back to the recipient while aggregate invitation completion may remain separate. 3. Given two final-submit requests with the same response token, exactly one response is stored and both requests resolve to the same completion state. TESTING Add focused unit tests for state transitions, authorization predicates, normalization, date or money calculations, and other risky domain rules. Add integration tests for persistence constraints and each external adapter’s success, timeout, retry, and rejection paths. Add at least one browser-level test for every end-to-end journey above, including one small-screen viewport. Tests must use isolated data and run through a documented single command. OPERATIONS AND FAILURE RECOVERY Add structured server logs with request, job, or event correlation IDs but no secrets or unnecessarily sensitive data. Make failures actionable in both the interface and logs. Background work must expose pending, succeeded, failed, and retrying states where relevant; do not silently swallow errors. Include safe database migration and rollback guidance, seed data, backup and restore notes, external-data cleanup behavior, and a basic health or diagnostic path appropriate to the stack. DELIVERABLES Ship the working application, migrations, representative seed data, tests, .env.example, and a concise README. The README must cover prerequisites, local setup, environment variables, migrations, seed and test commands, deployment, integration setup, backup and restore, security decisions, and known limitations. Seed data should exercise the happy path plus at least one empty, failed, overdue, expired, archived, or permission-restricted state relevant to the product. DEFINITION OF DONE The app is complete when a fresh developer can follow the README, create and migrate the database, run the app, sign in as each relevant role, complete every named journey using real persisted data, refresh without losing state, recover from common failures, and use the core interface on phone and desktop. All acceptance scenarios pass, permission boundaries are covered by tests, and no core screen is left as a placeholder. NON-GOALS Do not build panel recruitment, advanced statistical analysis, quotas, or payment collection.
You are building a production-ready software product named “Askit”, a deliberately focused alternative to SurveyMonkey. Build a complete, usable vertical slice—not a landing page, static mockup, or disconnected collection of components. WORKING AGREEMENT Before writing implementation code, produce a short technical plan that names the routes or pages, server actions or endpoints, data tables, important state transitions, authorization boundaries, background jobs, and external adapters. Resolve contradictions in favor of the narrow audience and non-goals below. Prefer a small, legible architecture over speculative abstraction, but do not omit persistence, validation, error handling, or tests. PRODUCT BRIEF Primary user: a team running occasional customer or employee surveys. Primary outcome: publish branded surveys and summarize responses without learning a research platform. Product principle: optimize the exact workflow below instead of copying the full breadth of SurveyMonkey. A first-time user should understand what to do from the interface itself, without a tour or documentation. END-TO-END USER JOURNEYS Implement all of these flows through the real interface and persistent data layer: 1. The researcher creates a survey, adds sections and supported question types, configures required fields and forward-only skip logic, previews both response modes, and publishes a stable link. 2. A respondent opens the link, gives consent where required, completes the applicable sections, sees inline validation, submits once, and receives the configured completion message. 3. The researcher filters completed and partial responses, reviews per-question charts and free text, exports safe CSV, and shares a revocable read-only results link. SCREENS AND INFORMATION ARCHITECTURE Build these as coherent responsive views. Each screen must specify its primary action, secondary actions, visible status, validation feedback, empty state, loading or pending state, success confirmation, and recoverable failure state. 1. Survey list: draft, open, and closed states, response and completion counts, last response, duplicate, edit, share, results, and close actions. 2. Builder: section and question outline, question-type settings, choices, required toggle, skip-rule summary, branding, anonymous or identified mode, and live preview. 3. Public survey: intro and privacy statement, section progress, accessible question controls, back and next actions, validation, resume behavior, and completion state. 4. Results: response table, completion funnel, per-question charts, NPS calculation, free-text view, filters, CSV export, and share-link controls. CORE CAPABILITIES 1. single choice, multiple choice, scale, NPS, and free-text questions 2. intro, sections, required questions, and simple skip logic 3. anonymous or identified response mode 4. response table, completion rate, and per-question charts 5. CSV export and a shareable read-only results link DETAILED BEHAVIOR AND BUSINESS RULES Treat these as server-enforced product requirements, not interface suggestions: 1. Publish an immutable survey version and attach every response to it so later edits cannot reinterpret historical choices, sections, or skipped questions. 2. Validate skip logic before publishing: destinations must exist later in the survey, loops are forbidden, and hidden required questions do not block submission. 3. In anonymous mode store no invitation identity, email, IP-derived identity, or hidden correlation field with the response; explain any abuse-prevention limits honestly. 4. Use a stable submission token to prevent duplicate final submissions, validate all answers server-side, limit free-text length, and escape spreadsheet formulas in exports. DATA MODEL AND LIFECYCLE Design a small relational schema centered on Survey, Question, Choice, Response, Answer. Before implementing it, document: 1. Each table’s purpose, primary key, ownership or tenant boundary, timestamps, status fields, and important attributes. 2. Foreign keys, uniqueness constraints, check constraints, indexes needed by the named screens, and transaction boundaries for multi-record changes. 3. The allowed lifecycle or state transitions, who may trigger each transition, which transitions are terminal or reversible, and what audit history must remain immutable. 4. Archive, retention, and deletion behavior, including what happens to dependent records and external files. 5. Idempotency strategy for submissions, jobs, imports, notifications, webhooks, or retries where applicable. Use migrations rather than ad-hoc schema creation. Store time instants consistently and retain named timezone context whenever local schedules or dates matter. Never rely on a counter, disabled button, or client-side check to preserve a business invariant. USERS, AUTHENTICATION, AND PERMISSIONS Implement only the roles required by the stated audience. Make the ownership and visibility model explicit before coding. Enforce authorization in every server-side query and mutation, including search, exports, attachments, live updates, and guessed URLs—not merely by hiding controls. Use secure session defaults, protect state-changing requests, and provide an understandable signed-out, expired-session, and forbidden state. Seed distinct users when multiple roles are required so permissions can be demonstrated and tested. INTERACTION AND VISUAL DIRECTION The product should feel fast, calm, focused, and credible rather than like a generic admin template. Use a clear visual hierarchy, restrained color, readable typography, generous hit targets, and consistent placement for primary actions. Start with server-rendered HTML and progressively enhance only the interactions that benefit from it. The core workflow must remain understandable if enhancement fails. Render with React Server Components by default. Use Server Actions for authenticated form mutations and add Client Components only for interactions that genuinely require browser state, browser APIs, drag-and-drop, or live updates. The core workflow must remain understandable before client-side JavaScript finishes loading. Design mobile layouts intentionally instead of simply stacking desktop panels. Support keyboard navigation, visible focus, semantic landmarks, explicit labels, useful page titles, reduced-motion preferences, and screen-reader announcements for asynchronous results. Never use color alone to communicate state. Destructive actions require clear scope and confirmation; safe repeated actions should be idempotent. TECHNICAL DIRECTION Build this version with Next.js, the App Router, and TypeScript. Use Server Components by default, Server Actions for authenticated mutations, and Route Handlers for public APIs, OAuth callbacks, webhooks, feeds, uploads, and downloads. Use PostgreSQL through Drizzle ORM with versioned migrations and an isolated test database. Access S3-compatible object storage through a server-only adapter, and run slow or retryable work in a real job or workflow system instead of the request lifecycle. Keep domain rules in testable server-side modules instead of route handlers or UI components. Separate persistence, external providers, and background work behind small interfaces without building a framework. Prefer ordinary HTML forms and URLs for durable navigation; use optimistic interaction only when failure can be reconciled clearly. The product brief currently identifies Astro, HTMX, D1 as capability context. Preserve any required native, browser-only, edge, storage, real-time, or background-processing capability through a narrow adapter appropriate to the selected framework. If the core workflow genuinely requires native or browser APIs, keep that runtime as the primary execution surface rather than simulating inaccessible capabilities or inventing an unnecessary web surface. Integrate with email invitation links. For every integration: - List required environment variables in an .env.example without real secrets. - Add a small adapter with timeouts, normalized errors, and a deterministic local fake or development path. - Verify inbound signatures and deduplicate provider events where supported. - Keep credentials server-side, encrypt long-lived provider tokens at rest, and redact secrets and sensitive payloads from logs. - Define retry, backoff, and idempotency behavior for any side effect that can be repeated. SECURITY AND PRIVACY Make anonymity truthful: never quietly attach identity to anonymous responses. Validate, normalize, and length-limit all untrusted input on the server. Escape rendered content by default, sanitize any intentionally accepted markup, rate-limit public or abuse-prone actions, and use private object storage plus short-lived authorized URLs for sensitive files. Collect the minimum personal data necessary for the named workflow. Document retention and deletion behavior. Add specific protections for the riskier surfaces in this app, such as uploads, redirects, outbound requests, email delivery, OAuth, webhooks, CSV import or export, and real-time connections. ACCEPTANCE SCENARIOS Automate these app-specific scenarios at the most appropriate level: 1. Given an answer that triggers a section skip, the respondent bypasses irrelevant required questions and the response records the actual version and path taken. 2. Given an anonymous survey opened through an invitation, the submitted response cannot be joined back to the recipient while aggregate invitation completion may remain separate. 3. Given two final-submit requests with the same response token, exactly one response is stored and both requests resolve to the same completion state. TESTING Add focused unit tests for state transitions, authorization predicates, normalization, date or money calculations, and other risky domain rules. Add integration tests for persistence constraints and each external adapter’s success, timeout, retry, and rejection paths. Add at least one browser-level test for every end-to-end journey above, including one small-screen viewport. Tests must use isolated data and run through a documented single command. OPERATIONS AND FAILURE RECOVERY Add structured server logs with request, job, or event correlation IDs but no secrets or unnecessarily sensitive data. Make failures actionable in both the interface and logs. Background work must expose pending, succeeded, failed, and retrying states where relevant; do not silently swallow errors. Include safe database migration and rollback guidance, seed data, backup and restore notes, external-data cleanup behavior, and a basic health or diagnostic path appropriate to the stack. DELIVERABLES Ship the working application, migrations, representative seed data, tests, .env.example, and a concise README. The README must cover prerequisites, local setup, environment variables, migrations, seed and test commands, deployment, integration setup, backup and restore, security decisions, and known limitations. Seed data should exercise the happy path plus at least one empty, failed, overdue, expired, archived, or permission-restricted state relevant to the product. DEFINITION OF DONE The app is complete when a fresh developer can follow the README, create and migrate the database, run the app, sign in as each relevant role, complete every named journey using real persisted data, refresh without losing state, recover from common failures, and use the core interface on phone and desktop. All acceptance scenarios pass, permission boundaries are covered by tests, and no core screen is left as a placeholder. NON-GOALS Do not build panel recruitment, advanced statistical analysis, quotas, or payment collection.
You are building a production-ready software product named “Askit”, a deliberately focused alternative to SurveyMonkey. Build a complete, usable vertical slice—not a landing page, static mockup, or disconnected collection of components. WORKING AGREEMENT Before writing implementation code, produce a short technical plan that names the routes or pages, server actions or endpoints, data tables, important state transitions, authorization boundaries, background jobs, and external adapters. Resolve contradictions in favor of the narrow audience and non-goals below. Prefer a small, legible architecture over speculative abstraction, but do not omit persistence, validation, error handling, or tests. PRODUCT BRIEF Primary user: a team running occasional customer or employee surveys. Primary outcome: publish branded surveys and summarize responses without learning a research platform. Product principle: optimize the exact workflow below instead of copying the full breadth of SurveyMonkey. A first-time user should understand what to do from the interface itself, without a tour or documentation. END-TO-END USER JOURNEYS Implement all of these flows through the real interface and persistent data layer: 1. The researcher creates a survey, adds sections and supported question types, configures required fields and forward-only skip logic, previews both response modes, and publishes a stable link. 2. A respondent opens the link, gives consent where required, completes the applicable sections, sees inline validation, submits once, and receives the configured completion message. 3. The researcher filters completed and partial responses, reviews per-question charts and free text, exports safe CSV, and shares a revocable read-only results link. SCREENS AND INFORMATION ARCHITECTURE Build these as coherent responsive views. Each screen must specify its primary action, secondary actions, visible status, validation feedback, empty state, loading or pending state, success confirmation, and recoverable failure state. 1. Survey list: draft, open, and closed states, response and completion counts, last response, duplicate, edit, share, results, and close actions. 2. Builder: section and question outline, question-type settings, choices, required toggle, skip-rule summary, branding, anonymous or identified mode, and live preview. 3. Public survey: intro and privacy statement, section progress, accessible question controls, back and next actions, validation, resume behavior, and completion state. 4. Results: response table, completion funnel, per-question charts, NPS calculation, free-text view, filters, CSV export, and share-link controls. CORE CAPABILITIES 1. single choice, multiple choice, scale, NPS, and free-text questions 2. intro, sections, required questions, and simple skip logic 3. anonymous or identified response mode 4. response table, completion rate, and per-question charts 5. CSV export and a shareable read-only results link DETAILED BEHAVIOR AND BUSINESS RULES Treat these as server-enforced product requirements, not interface suggestions: 1. Publish an immutable survey version and attach every response to it so later edits cannot reinterpret historical choices, sections, or skipped questions. 2. Validate skip logic before publishing: destinations must exist later in the survey, loops are forbidden, and hidden required questions do not block submission. 3. In anonymous mode store no invitation identity, email, IP-derived identity, or hidden correlation field with the response; explain any abuse-prevention limits honestly. 4. Use a stable submission token to prevent duplicate final submissions, validate all answers server-side, limit free-text length, and escape spreadsheet formulas in exports. DATA MODEL AND LIFECYCLE Design a small relational schema centered on Survey, Question, Choice, Response, Answer. Before implementing it, document: 1. Each table’s purpose, primary key, ownership or tenant boundary, timestamps, status fields, and important attributes. 2. Foreign keys, uniqueness constraints, check constraints, indexes needed by the named screens, and transaction boundaries for multi-record changes. 3. The allowed lifecycle or state transitions, who may trigger each transition, which transitions are terminal or reversible, and what audit history must remain immutable. 4. Archive, retention, and deletion behavior, including what happens to dependent records and external files. 5. Idempotency strategy for submissions, jobs, imports, notifications, webhooks, or retries where applicable. Use migrations rather than ad-hoc schema creation. Store time instants consistently and retain named timezone context whenever local schedules or dates matter. Never rely on a counter, disabled button, or client-side check to preserve a business invariant. USERS, AUTHENTICATION, AND PERMISSIONS Implement only the roles required by the stated audience. Make the ownership and visibility model explicit before coding. Enforce authorization in every server-side query and mutation, including search, exports, attachments, live updates, and guessed URLs—not merely by hiding controls. Use secure session defaults, protect state-changing requests, and provide an understandable signed-out, expired-session, and forbidden state. Seed distinct users when multiple roles are required so permissions can be demonstrated and tested. INTERACTION AND VISUAL DIRECTION The product should feel fast, calm, focused, and credible rather than like a generic admin template. Use a clear visual hierarchy, restrained color, readable typography, generous hit targets, and consistent placement for primary actions. Start with server-rendered HTML and progressively enhance only the interactions that benefit from it. The core workflow must remain understandable if enhancement fails. Start with server-rendered Blade views and ordinary forms. Use Livewire for focused server-driven interactions and Alpine.js only for small local interface state. The core workflow must remain understandable without relying on a client-side application shell. Design mobile layouts intentionally instead of simply stacking desktop panels. Support keyboard navigation, visible focus, semantic landmarks, explicit labels, useful page titles, reduced-motion preferences, and screen-reader announcements for asynchronous results. Never use color alone to communicate state. Destructive actions require clear scope and confirmation; safe repeated actions should be idempotent. TECHNICAL DIRECTION Build this version with Laravel, PHP, Blade, Livewire, and Alpine.js. Use controllers and Blade forms for durable navigation, Livewire for focused interactions, Form Requests for validation, Policies and Gates for authorization, and small application actions or services for domain transitions. Use Eloquent with migrations, database constraints, and transactions; Laravel Storage for private S3-compatible files; queued Jobs for retryable work; the Scheduler for recurring work; and Notifications or Mail for email. Keep domain rules in testable server-side modules instead of route handlers or UI components. Separate persistence, external providers, and background work behind small interfaces without building a framework. Prefer ordinary HTML forms and URLs for durable navigation; use optimistic interaction only when failure can be reconciled clearly. The product brief currently identifies Astro, HTMX, D1 as capability context. Preserve any required native, browser-only, edge, storage, real-time, or background-processing capability through a narrow adapter appropriate to the selected framework. If the core workflow genuinely requires native or browser APIs, keep that runtime as the primary execution surface rather than simulating inaccessible capabilities or inventing an unnecessary web surface. Integrate with email invitation links. For every integration: - List required environment variables in an .env.example without real secrets. - Add a small adapter with timeouts, normalized errors, and a deterministic local fake or development path. - Verify inbound signatures and deduplicate provider events where supported. - Keep credentials server-side, encrypt long-lived provider tokens at rest, and redact secrets and sensitive payloads from logs. - Define retry, backoff, and idempotency behavior for any side effect that can be repeated. SECURITY AND PRIVACY Make anonymity truthful: never quietly attach identity to anonymous responses. Validate, normalize, and length-limit all untrusted input on the server. Escape rendered content by default, sanitize any intentionally accepted markup, rate-limit public or abuse-prone actions, and use private object storage plus short-lived authorized URLs for sensitive files. Collect the minimum personal data necessary for the named workflow. Document retention and deletion behavior. Add specific protections for the riskier surfaces in this app, such as uploads, redirects, outbound requests, email delivery, OAuth, webhooks, CSV import or export, and real-time connections. ACCEPTANCE SCENARIOS Automate these app-specific scenarios at the most appropriate level: 1. Given an answer that triggers a section skip, the respondent bypasses irrelevant required questions and the response records the actual version and path taken. 2. Given an anonymous survey opened through an invitation, the submitted response cannot be joined back to the recipient while aggregate invitation completion may remain separate. 3. Given two final-submit requests with the same response token, exactly one response is stored and both requests resolve to the same completion state. TESTING Add focused unit tests for state transitions, authorization predicates, normalization, date or money calculations, and other risky domain rules. Add integration tests for persistence constraints and each external adapter’s success, timeout, retry, and rejection paths. Add at least one browser-level test for every end-to-end journey above, including one small-screen viewport. Tests must use isolated data and run through a documented single command. OPERATIONS AND FAILURE RECOVERY Add structured server logs with request, job, or event correlation IDs but no secrets or unnecessarily sensitive data. Make failures actionable in both the interface and logs. Background work must expose pending, succeeded, failed, and retrying states where relevant; do not silently swallow errors. Include safe database migration and rollback guidance, seed data, backup and restore notes, external-data cleanup behavior, and a basic health or diagnostic path appropriate to the stack. DELIVERABLES Ship the working application, migrations, representative seed data, tests, .env.example, and a concise README. The README must cover prerequisites, local setup, environment variables, migrations, seed and test commands, deployment, integration setup, backup and restore, security decisions, and known limitations. Seed data should exercise the happy path plus at least one empty, failed, overdue, expired, archived, or permission-restricted state relevant to the product. DEFINITION OF DONE The app is complete when a fresh developer can follow the README, create and migrate the database, run the app, sign in as each relevant role, complete every named journey using real persisted data, refresh without losing state, recover from common failures, and use the core interface on phone and desktop. All acceptance scenarios pass, permission boundaries are covered by tests, and no core screen is left as a placeholder. NON-GOALS Do not build panel recruitment, advanced statistical analysis, quotas, or payment collection.
You are building a production-ready software product named “Askit”, a deliberately focused alternative to SurveyMonkey. Build a complete, usable vertical slice—not a landing page, static mockup, or disconnected collection of components. WORKING AGREEMENT Before writing implementation code, produce a short technical plan that names the routes or pages, server actions or endpoints, data tables, important state transitions, authorization boundaries, background jobs, and external adapters. Resolve contradictions in favor of the narrow audience and non-goals below. Prefer a small, legible architecture over speculative abstraction, but do not omit persistence, validation, error handling, or tests. PRODUCT BRIEF Primary user: a team running occasional customer or employee surveys. Primary outcome: publish branded surveys and summarize responses without learning a research platform. Product principle: optimize the exact workflow below instead of copying the full breadth of SurveyMonkey. A first-time user should understand what to do from the interface itself, without a tour or documentation. END-TO-END USER JOURNEYS Implement all of these flows through the real interface and persistent data layer: 1. The researcher creates a survey, adds sections and supported question types, configures required fields and forward-only skip logic, previews both response modes, and publishes a stable link. 2. A respondent opens the link, gives consent where required, completes the applicable sections, sees inline validation, submits once, and receives the configured completion message. 3. The researcher filters completed and partial responses, reviews per-question charts and free text, exports safe CSV, and shares a revocable read-only results link. SCREENS AND INFORMATION ARCHITECTURE Build these as coherent responsive views. Each screen must specify its primary action, secondary actions, visible status, validation feedback, empty state, loading or pending state, success confirmation, and recoverable failure state. 1. Survey list: draft, open, and closed states, response and completion counts, last response, duplicate, edit, share, results, and close actions. 2. Builder: section and question outline, question-type settings, choices, required toggle, skip-rule summary, branding, anonymous or identified mode, and live preview. 3. Public survey: intro and privacy statement, section progress, accessible question controls, back and next actions, validation, resume behavior, and completion state. 4. Results: response table, completion funnel, per-question charts, NPS calculation, free-text view, filters, CSV export, and share-link controls. CORE CAPABILITIES 1. single choice, multiple choice, scale, NPS, and free-text questions 2. intro, sections, required questions, and simple skip logic 3. anonymous or identified response mode 4. response table, completion rate, and per-question charts 5. CSV export and a shareable read-only results link DETAILED BEHAVIOR AND BUSINESS RULES Treat these as server-enforced product requirements, not interface suggestions: 1. Publish an immutable survey version and attach every response to it so later edits cannot reinterpret historical choices, sections, or skipped questions. 2. Validate skip logic before publishing: destinations must exist later in the survey, loops are forbidden, and hidden required questions do not block submission. 3. In anonymous mode store no invitation identity, email, IP-derived identity, or hidden correlation field with the response; explain any abuse-prevention limits honestly. 4. Use a stable submission token to prevent duplicate final submissions, validate all answers server-side, limit free-text length, and escape spreadsheet formulas in exports. DATA MODEL AND LIFECYCLE Design a small relational schema centered on Survey, Question, Choice, Response, Answer. Before implementing it, document: 1. Each table’s purpose, primary key, ownership or tenant boundary, timestamps, status fields, and important attributes. 2. Foreign keys, uniqueness constraints, check constraints, indexes needed by the named screens, and transaction boundaries for multi-record changes. 3. The allowed lifecycle or state transitions, who may trigger each transition, which transitions are terminal or reversible, and what audit history must remain immutable. 4. Archive, retention, and deletion behavior, including what happens to dependent records and external files. 5. Idempotency strategy for submissions, jobs, imports, notifications, webhooks, or retries where applicable. Use migrations rather than ad-hoc schema creation. Store time instants consistently and retain named timezone context whenever local schedules or dates matter. Never rely on a counter, disabled button, or client-side check to preserve a business invariant. USERS, AUTHENTICATION, AND PERMISSIONS Implement only the roles required by the stated audience. Make the ownership and visibility model explicit before coding. Enforce authorization in every server-side query and mutation, including search, exports, attachments, live updates, and guessed URLs—not merely by hiding controls. Use secure session defaults, protect state-changing requests, and provide an understandable signed-out, expired-session, and forbidden state. Seed distinct users when multiple roles are required so permissions can be demonstrated and tested. INTERACTION AND VISUAL DIRECTION The product should feel fast, calm, focused, and credible rather than like a generic admin template. Use a clear visual hierarchy, restrained color, readable typography, generous hit targets, and consistent placement for primary actions. Start with server-rendered HTML and progressively enhance only the interactions that benefit from it. The core workflow must remain understandable if enhancement fails. Start with server-rendered Rails views and ordinary forms. Use Turbo for navigation, submissions, and server-driven updates, then Stimulus only for small browser-side behavior. Do not turn the product into a client-side SPA, and keep the core workflow usable when enhancement fails. Design mobile layouts intentionally instead of simply stacking desktop panels. Support keyboard navigation, visible focus, semantic landmarks, explicit labels, useful page titles, reduced-motion preferences, and screen-reader announcements for asynchronous results. Never use color alone to communicate state. Destructive actions require clear scope and confirmation; safe repeated actions should be idempotent. TECHNICAL DIRECTION Build this version with Ruby on Rails and Hotwire: Turbo for navigation, form submissions, and server-driven updates, and Stimulus for small browser-side behavior. Use RESTful controllers with strong parameters and explicit authorization, with domain transitions in testable models or small application services. Use Active Record migrations plus database-level constraints and transactions; Active Storage with an S3-compatible service for private files; Active Job with a durable queue backend for retryable work; Action Mailer for email; and Action Cable only when live updates are required. Keep domain rules in testable server-side modules instead of route handlers or UI components. Separate persistence, external providers, and background work behind small interfaces without building a framework. Prefer ordinary HTML forms and URLs for durable navigation; use optimistic interaction only when failure can be reconciled clearly. The product brief currently identifies Astro, HTMX, D1 as capability context. Preserve any required native, browser-only, edge, storage, real-time, or background-processing capability through a narrow adapter appropriate to the selected framework. If the core workflow genuinely requires native or browser APIs, keep that runtime as the primary execution surface rather than simulating inaccessible capabilities or inventing an unnecessary web surface. Integrate with email invitation links. For every integration: - List required environment variables in an .env.example without real secrets. - Add a small adapter with timeouts, normalized errors, and a deterministic local fake or development path. - Verify inbound signatures and deduplicate provider events where supported. - Keep credentials server-side, encrypt long-lived provider tokens at rest, and redact secrets and sensitive payloads from logs. - Define retry, backoff, and idempotency behavior for any side effect that can be repeated. SECURITY AND PRIVACY Make anonymity truthful: never quietly attach identity to anonymous responses. Validate, normalize, and length-limit all untrusted input on the server. Escape rendered content by default, sanitize any intentionally accepted markup, rate-limit public or abuse-prone actions, and use private object storage plus short-lived authorized URLs for sensitive files. Collect the minimum personal data necessary for the named workflow. Document retention and deletion behavior. Add specific protections for the riskier surfaces in this app, such as uploads, redirects, outbound requests, email delivery, OAuth, webhooks, CSV import or export, and real-time connections. ACCEPTANCE SCENARIOS Automate these app-specific scenarios at the most appropriate level: 1. Given an answer that triggers a section skip, the respondent bypasses irrelevant required questions and the response records the actual version and path taken. 2. Given an anonymous survey opened through an invitation, the submitted response cannot be joined back to the recipient while aggregate invitation completion may remain separate. 3. Given two final-submit requests with the same response token, exactly one response is stored and both requests resolve to the same completion state. TESTING Add focused unit tests for state transitions, authorization predicates, normalization, date or money calculations, and other risky domain rules. Add integration tests for persistence constraints and each external adapter’s success, timeout, retry, and rejection paths. Add at least one browser-level test for every end-to-end journey above, including one small-screen viewport. Tests must use isolated data and run through a documented single command. OPERATIONS AND FAILURE RECOVERY Add structured server logs with request, job, or event correlation IDs but no secrets or unnecessarily sensitive data. Make failures actionable in both the interface and logs. Background work must expose pending, succeeded, failed, and retrying states where relevant; do not silently swallow errors. Include safe database migration and rollback guidance, seed data, backup and restore notes, external-data cleanup behavior, and a basic health or diagnostic path appropriate to the stack. DELIVERABLES Ship the working application, migrations, representative seed data, tests, .env.example, and a concise README. The README must cover prerequisites, local setup, environment variables, migrations, seed and test commands, deployment, integration setup, backup and restore, security decisions, and known limitations. Seed data should exercise the happy path plus at least one empty, failed, overdue, expired, archived, or permission-restricted state relevant to the product. DEFINITION OF DONE The app is complete when a fresh developer can follow the README, create and migrate the database, run the app, sign in as each relevant role, complete every named journey using real persisted data, refresh without losing state, recover from common failures, and use the core interface on phone and desktop. All acceptance scenarios pass, permission boundaries are covered by tests, and no core screen is left as a placeholder. NON-GOALS Do not build panel recruitment, advanced statistical analysis, quotas, or payment collection.
Frequently asked questions
How long does it take to build your own SurveyMonkey?
A basic version — question form, response table, csv export — takes about 4 hours. Roughly 12 hours gets you a solid v1 with skip logic, nps, charts, shareable results. Matching everything SurveyMonkey really does (respondent panels, quotas, statistical analysis, enterprise compliance) is closer to 1 month+, which is exactly why you should scope down instead.
How much does SurveyMonkey cost if I keep subscribing?
SurveyMonkey runs $39–$75 per person per month on public paid plans, which is $468–$900 per year for every person on your team. A focused self-built replacement costs your build time plus close-to-zero hosting.
What stack should I use to build a SurveyMonkey alternative?
The build prompt on this page ships in four flavors: the AHA stack (Astro, HTMX, Alpine.js), Next.js, Laravel, and Ruby on Rails. The capability context for this product is Astro, HTMX, D1. Pick the stack you already know — the scope matters more than the framework.
What features does a minimal SurveyMonkey replacement need?
A useful v1 needs: single choice, multiple choice, scale, NPS, and free-text questions; intro, sections, required questions, and simple skip logic; anonymous or identified response mode; response table, completion rate, and per-question charts; CSV export and a shareable read-only results link. Everything else is scope creep until you personally miss it.
What should I deliberately not build?
Do not build panel recruitment, advanced statistical analysis, quotas, or payment collection.